THE STORY OF THE ITALIAN CABINET MAKING
Wood making out of love and by choice
Furniture and furnishings of bygone days: the ability of Morelato to propose collections of furniture related to a particular historical period has its foundations in the willingness of the company to do continuous research and experimentation. This is the focal point of the Morelato as an important exponent of Italian cabinet making. Provencal style furniture, classic, antique: the design and production of the Morelato style furniture has no boundaries.
Morelato reaches these results thanks to its technical department, the MAAM Research Center, which has effected research on the construction techniques of antique furniture that has facilitated the re-interpretation of classical furniture models, making them functional to present furnishing requirements for both home and collective spaces.
Analysis and research are also very important in the field of tailor made furniture and for the production of sophisticated style furniture.
Morelato is one of the leading companies in the field of Italian cabinet making. Its production process has allowed the company, in the last thirty years, to revive the styles of the past but also to investigate the rather unknown '900 period, (with models that have made our home furniture between the twenties and forties of the twentieth century ) and to develop contemporary design furniture.
Morelato is involved in a process of constant experimentation of contemporary models. The focus on the continuous experiments in combination of a component of courage and the wish to explore new territories represent the character of the company. The constant quality control together with the availability (flexibility) in the production process put the company in a leading position in the market and in the world of Italian cabinet making.
Style furniture: manufacturing techniques
For Morelato quality is a real value, based on some simple and essential coordinates: qualified design; the choice of valuable materials; the use of the best traditional skills and the infinite care of every detail of the production process. These are the main ingredients to create stylish furniture, which expresses the finest tradition of Italian cabinet making.
Before becoming an object of daily use, the Morelato furniture stems from a long and careful design stage executed by the Company’s Technical and Research Center, in charge of the study of traditional styles and the conception of the fundamental lines of classic- contemporary furniture in cooperation with wood experts, who verify immediately the practical realization of any project.
For its furniture, Morelato chooses only high quality solid wood, without any aesthetical or structural imperfections, coming from sustainable plantations with the aim not to affect the already dramatic environmental impoverishment of the planet.
The internal structure of veneered plywood guarantees the stability of the wood over time, avoiding the natural deformation, a typical feature of solid wood. In order to keep the structures light, Morelato uses sandwich panels, with a honeycomb core, which significantly reduces weight.
The wood drying process ensures the perfect stabilization of the internal structure, taking due account of the change in humidity, which depends on different annual climatic factors.
The assembly of the Morelato furniture is still based on craft techniques – joint made with milling cutters, glue fixing with clamps and clamping machines - in order to ensure, through the experience of tradition, the maximum solidity of each single element, and thus of each piece of furniture (as a whole in whatever style it is).
Morelato prefers to use challenging and expensive processing techniques to common industrial methods, as they represent a hallmark of high quality Italian cabinet making and are a guarantee of endurance of the furniture.
For the finish of its style furniture, Morelato uses only the best products on the market. The furniture is polished with natural dyes, soluble in water. The finish highlights the wood grain and makes the wood more resistant, giving it elasticity and impermeability, while the wax, which completes the polishing cycle, gives the furniture its typical warm glow.
Morelato uses, high quality materials for the upholstery accompanied by safety data sheets and test specifications. The hardware used in the construction of the furniture is selected for its wear resistance and its accuracy in the details.
After a long and careful production process, a brand mark is placed on each piece of Morelato furniture as a visible testimony of the Warranty certificate, attesting the effected controls and the conformity to a strict Company Quality system.
Windows on the world: the quality of Morelato furniture beyond borders
As evidence of the growing popularity of the Morelato brand, which stands for quality and style, the company, has a dense distribution network, its furniture, developed and improved over the years, has crossed the national borders and has become an important brand even in the most important international markets.
Besides the direct presentation of its furniture production, Morelato has for years implemented an advertising campaign to promote the principles of elegance and sophistication that characterize the production of its style furniture.